I am a creative producer and a strategic storyteller who helps businesses and institutions effectively communicate the value they provide.

I have deep understanding of content production, strategy and execution across a wide range of digital media.

I turn insights into creative concepts and have experience managing projects, budgets and leading creative teams to produce engaging content.

With a keen eye for detail, my strength relies on visual storytelling. I have an international background in advertising, branding, art direction, storytelling, photo, film & TV.

I am also the Owner & Content Director of www.THEPHOTO.se which is a platform defying the boundaries between journalism & art.